When doing keyword research, it is very easy to get caught up in trying to rank for specific keywords. People should be able to understand what kind of product, service, or other content they’ll find on your site.

The website keyword should help answer a question or deliver valuable information that is linked to that main keyword. 1) Keyword RelevanceĪccording to Google: keywords should directly relate to the content on your website, especially the landing page. Let’s look at each of these factors in more detail and how they increase the value of specific keywords for websites. When looking at SEO keyword research, there are two types of ‘value’ that a keyword can have: search relevance and search volume. You should also be mindful of the keyword difficulty for what you hope to rank for, so you can increase the keyword volume and topic authority on your site. You should ensure that the relevant keyword is being used on your website so you rank for the search term. Doing this means that whenever a person has a question that is relevant to your brand that you use the right keyword on your site.Īs your site grows its domain authority, you will begin to rank for more and more organic keywords. It is the act of gathering keyword ideas and keyword suggestions that match the searcher intent. Keyword research can help your business know what the best keywords are for your products are services. If you know what SEO keywords your customers are looking for, you can optimize your website page so that you show up in the search engine results. Similarly, it is likely that your customers have specific words (called keywords or a keyword phrase) that they use to find information. Instead, we write a shortcut version.įor example, instead of just typing ‘How old is Elon Musk?’ we might also write ‘Elon Musk age.’ This different combinations of words are what Google uses to figure out the most accurate answer possible. Not many of us will bother to write complete questions in the google search bar. Whenever you search for something on google, you begin by thinking of words that represent what you want to find.

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